Posted by The Reef | Posted in Coca-Cola | Posted on
Tags: amazon, betty, drink coca cola, elasticity of demand, illustrations, management types, market segment, mass marketing, nostalgic, price elasticity of demand, recognisable features, retro, social

Branding - How to Succeed 2
Brand Management
Types of Brand: Part 1
There are, in fact, many different types of brands each with its own recognisable features. The following characterises the essential features:
A Premium Brand - Compared with other products in the same category, the price is pitched at a premium. The age group that is identified more than any other with premium brands is that of the 30-65 grouping. Furthermore, this age sector continues to increase in its receptiveness.
An Economy Brand – This is a brand that is targeted, which means that it is focusing on a specific market rather than following the marketing strategy of mass marketing, to a high price elasticity market segment. The price elasticity of demand is a measure of how the quantity demanded is affected by changes in price. It is measured as elasticity. Water is an example of a product that has inelastic demand in that people will pay anything for it. Conversely, sugar is very elastic since, as the price of sugar increases, people will turn to other products, such as saccharin, which are treated as sugar substitutes.
A Fighting Brand - It is a brand that is created specifically to act as a challenge against the threat from a competitive product. A typical example is a low-priced manufacturer’s brand sold with the minimum amount of advertising. This brand is designed to compete with the dealers' brands.
Corporate Branding - This refers to a company that uses its own name as the designated name to be used on a product brand. This means that the product and the company name become the brand name. An excellent example is the drink Coca Cola.
Family Branding – It involves selling a number of products, which are related to each other in some way, under one brand name. It differs from individual branding whereby each product is given an individual brand name. Product quality is an important facet. Should one product within the range prove unsatisfactory, it could reduce sales of all the others. This feature figures prominently in Family Branding.
Individual Branding – When all a company's products are given their own individual brand names. Each product has its own image and identity, and it is this that constitutes the added value. A case in point is that of Coca-Cola and Bacardi Mixers. They both have their own brand name, and so can be identified individually, but are owned and marketed by the Coca-Cola Co.
Brand Leveraging – A company can use the brand equity inherent in an existing brand name in order to introduce a new product or product line. Hence, consider the case of an existing range of products. Should another product be added and it was found that this was of better quality than the other products in the range. This would be characterised as trading up or brand leveraging.
Co-Branding – This involves at least two brands working in association with each other in order to market their products. Ingredient co-branding is a particular form of co-branding. Examples include:
Betty Crocker’s brownie mix contains Hershey’s chocolate syrup
Dell Computers are built with Intel Processors
Pillsbury Brownies are made with Nestle Chocolate
Branding – How To Succeed
Peter Radford writes Articles with Websites on a wide range of subjects. Branding Articles cover Brand Types, Brand Management, Basis of a Brand Name.
His Website contains a total of 69 Branding Articles, written by others and carefully selected.
View his Website at: branding-how-to-succeed.com
View his Blog at: branding-how-to-succeed.blogspot.com
About the Author
Betty Carter Coca Cola
![]() |
![]() French Sign Advertising Coke Coca Cola Betty Boop w Cat US $14.99
|
![]() Danbury Mint Coca Cola Boardwalk Betty Boop Doll NEW NR US $22.50
|
![]() BETTY BOOP TOP BOTTOM SLEEP SETM NWT COCA COLA THEME US $9.99
|
![]() Betty Boop SALT PEPPER SET COCA COLA RACE CAR DESIGN US $22.99
|
![]() Coca Cola 1914 Betty Girl Advertisement Girl Tray US $1.00
|
![]() Coca Cola Betty Boop lunch pail US $25.00
|
![]() BETTY BOOP IN BATHING SUIT DRINK COCA COLA CIGARET CASE US $9.99
|
![]() BETTY BOOP COCA COLA LUNCHBOX US $14.99
|
![]() BETTY BOOP COCA COLA MUG US $19.95
|
![]() COCA COLA ORIGINAL 1914 BETTY CALENDAR US $261.00
|
![]() Betty Boop Coca Cola Bettys Diner US $149.99
|
![]() Gifts Collectibles Coca Cola Betty Boop Ornaments NEW US $4.99
|
![]() COCA COLA BETTY BOOP 2000 ICE COLD CHINA BOX US $.99
|
![]() Coca Cola sleep lounge pajama shorts size 2X Betty Boop US $5.00
|
![]() COCA COLA BETTY BOOP PHOTO FRAME NEW IN PAKCAGE US $.99
|
![]() Coca Cola Tray 1914 Betty Replica US $1.49
|
![]() Betty Boop Coca Cola Coke Bi Plane Picture Frame Photo US $14.99
|
![]() Betty Boop Coke Coca Cola Fall Box Charm Figurine New US $9.99
|
![]() Betty Boop Coke Coca Cola Spring Box Charm Figurine Pin US $9.99
|
![]() Betty Boop Coke Coca Cola Summer Box Charm Figurine Pin US $9.99
|
![]() Betty Boop Coke Coca Cola Winter Box Charm Figurine Pin US $9.99
|
![]() NEW Betty Boop Coke Bobblehead Coca Cola Collectible US $20.98
|
![]() BETTY BOOP COCA COLA COLLECTIBLE COIN BANK NIB US $9.99
|
![]() Betty Boop Coca Cola Wall Kitchen Decor Clock Hanging US $20.00
|
![]() Original 1914 Coca Cola Betty Advertising Serving Tray US $49.99
|
![]() ENJOY COCA COLA BETTY BOOP LOGO SHOT GLASS US $5.50
|
![]() Womens 2X 18 20 Betty Boop Coca Cola Pink Pajama Set NW US $21.99
|
![]() Coca Cola Betty Boop Large Wood Wall Clock US $15.00
|
![]() Betty Boop and Pudgy Coca Cola Coke Lunch Box Tin Tote US $10.99
|
![]() The Betty Bottle Patricia Fields Coca Cola Bottle Coke US $13.00
|
![]() BETTY BOOP FIGURINE COCA COLA ED NAVY LTD DESIGN US $7.99
|
![]() Betty Boop FIGURINE COCA COLA ICE SKATING DESIGN US $21.99
|
![]() Betty Boop WALL CLOCK 7 ROUND COCA COLA DESIGN US $32.99
|
![]() BETTY PAGE paper label For FLAT TOP SODA CAN Coca Cola US $3.00
|
![]() BETTY BOOP pajama tank shirt top Coca Cola NEW pjs L XL US $8.99
|
![]() COCA COLA BETTY BOOP 1 OZ MUG STYLE SHOT GLASS US $5.99
|
![]() Kurt Adler Betty Boop Coca Cola Christmas Ornament US $6.00
|
![]() Betty Boop Coca Cola Bobber Ooh La La Bobber US $19.98
|
![]() BETTY BOOP METAL MEDIUM CASE COCA COLA COKE US $9.99
|
![]() Betty Boop Coca Cola Fleece Pajama Set Red US $24.99
|
![]() Coca Cola Betty Tip Tray 1914 US $129.95
|
![]() WHOLESALE LOT OF BETTY BOOP COKE COCA COLA PHOTO FRAME US $17.99
|
![]() 1970s Reproduction Coca Cola Tray BETTY Nice condition US $20.00
|
![]() 2003 COCA COLA TOWN SQUARE BETTYS DONUTS AD CAR US $14.99
|
![]() 1974 Coca Cola Betty Girl Clock US $29.99
|
![]() COCA COLA old Betty tin COASTER US $3.00
|
![]() New Betty Boop Coca Cola Wooden Wall Clock Home Decor US $14.99
|
![]() Ladies Womens Size 3XL 12 Betty Boop Coca Cola Jacket US $94.99
|
| Powered by phpBay Pro |
![]() |
Betty Boop Coca Cola Metal Serving Tray Used From: $14.99 |
![]() |
3 75" COCA-COLA BETTY BOOP BLOW MOLD ORN, SET OF 2 ASSORTED, Quantity of 2 pc, List Price: $66.00 Sale Price: $34.72 |
|
3 75" COCA-COLA BETTY BOOP BLOW MOLD ORN, SET OF 2 ASSORTED Item Sold in Multiple of 2 pc |
![]() |
Youth Coca Cola Company Hat Cap - Red Sale Price: $13.95 |
![]() |
Betty Boop Coke Bobblehead Collectible Sale Price: $20.95 |
|
Served With A Wink And A Smile! Another Coke coming right up! Waitress Betty nods as she serves up the great taste of Coca-Cola. |
![]() |
Betty Boop Coca-Cola Magnets Sale Price: $11.99 |
|
Add some Betty Boop to your fridge! Features 6 different sassy designs! Also featuring Betty's dog Pudgy!Betty Boop was created by legendary animator Max Fleischer. With her overt sexual appeal, Betty was a hit with filmgoers, and despite having been toned down in the mid-1930s, she remains popular today... |
![]() |
Coca-Cola Trivia List Price: $14.95 Sale Price: $14.95 Used From: $14.95 |
|
Questions and answers about The Coca-Cola Company and the history of this prestigious product and its brilliant leaders for over 100 years. |



US $14.99





















































